While attending BYU (a very conservative school) in Utah (a very conservative state), Roe v. Wade was overturned (a very wtf decision). 

We took the country’s massive step backwards as a call to action and designed a campaign for Pregmate, a brand that sells affordable pregnancy and ovulation tests in bulk.

Essentially, we made Pregmate the first pregnancy test meant to be used to prevent pregnancy - educating and supporting sexually-active, baby-avoidant women.