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McDonald’s introduced the Collector’s Meal as an ode to some of the most memorable collectibles of its rich past. The 6 cups feature massive IP collaborations like Hello Kitty, Barbie, Hot Wheels, Shrek, Minions, Snoopy, Coca-Cola and more!

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Featured in over 30 markets around the globe, it was important to be authentic in the messaging and fuel future nostalgia in a way that everyone could relate to.

Authenticity was key in this campaign, and the fans felt it.


The cups sold out within the first week in most locations.

Good news is you can still get them on eBay!

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Here’s what the people are saying:

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